Saturday, October 18, 2014

The box liked it



My historical novel A Thing Done, set in Florence in 1216, is now on sale.  For the next month, more or less, we've dropped the price drastically for ebook versions on Amazon, Barnes & Noble, and iTunes, and lowered the price on the paperback as well.  It's now going for $3.50 for Kindle, $2.50 for Nook, and $2.99 for iTunes ebook version.  (I have no idea why those prices are different.  I just work here.) 

If you haven't read it yet, I recommend it.

"Of course she recommends it," I hear you saying.  "She wrote it."

Once, when my husband brought home a DVD, I asked him why he had chosen that particular film.  His answer?  "Well, the box liked it."

The box always likes it.  But I don't always love things I've created, after the fact.  Some of them actually make me cringe.  It's like when my husband and I record music:  when we play it back, I hate it.  I hear everything that could have been better, everything that isn't quite good enough, everything that could have been played more elegantly.

But this book I still like.  I'm not saying it's perfect, but I liked writing it, I liked having written it, and - most amazing of all - I even liked reading it.  And I think you might, too.

Medievalists.net liked it (read their review here):  "I've read a lot of historical novels over the last few years but I have to say that hands down, this one is at the top of my list," wrote Sandra Alvarez.  It makes me happy to know that people who are familiar with the underlying history enjoy my book.

The Sharp Writ Book Awards liked it.  It shared the top prize in the fiction category with another book, so now it gets to wear a little gold ribbon, and I have a plaque sitting on my bookcase:


Lots of kind people have told me they enjoyed it, so I don't hesitate to recommend it now.  And doing so reminds me of some of the more memorable ups and downs in the saga of trying to sell copies of this book since it was published in October 2012.

Here's the blurb, as it appears on the book cover:

In 1216 the noble families of Florence hold great power, but they do not share it easily.  Tensions simmer just below the surface.  When a jester's prank-for-hire sets off a brawl, those tensions erupt violently, dividing Florence into hostile factions.  A marriage is brokered to make peace, but that fragile alliance crumbles under the pressure of a woman's interference, a scorned bride, and an outraged cry for revenge.

At the center of the conflict is Corrado, the Jester, whose prank began it and who is now pressed into unwilling service by both sides.  It will take all his wit and ingenuity to keep himself alive, to protect those dear to him, and to prevent the unbridled ambitions of the nobles from destroying the city in a brutal civil war.

Many different versions of this blurb exist, because one must try many different things to sell books.  There was the one where I tried it in question form:
Will Buondelmonte's reckless act set off a full-scale vendetta?  And if it does, will even the Jester's famous wit and ingenuity be enough to keep himself alive and protect those dear to him?
 (Answers:  Yep.  And no, not exactly.)

Pleeeeease buy this book!

Sometimes I added more description:
Sworn to secrecy, he [Corrado] watches in horror as the headstrong knight Buondelmonte violates every code of honor to possess the woman he wants, while another woman, rejected and enraged, schemes to destroy him.
I'll do anything to get you to buy this book

I did want to stress the importance of the role of women in this book, since the Jester is male.  So I added this paragraph:
This is Corrado's story, but it is also the story of three fiercely determined women in a society that allows them little initiative:  Selvaggia, the spurned bride; Gualdrada, the noblewoman who both tempts Buondelmonte and goads him; and Ghisola, Corrado's great-hearted friend.  From behind the scenes they will do what they must to achieve their goals - to avenge, to prevail, to survive.
Buy this book or the peacock gets it.

But these days you can't make your spiel longer.  You have to make it ever shorter and more succinct.  I learned that when I discovered Twitter.

You don't get a lot of room to work with on Twitter, and you have to save room for links and hashtags and so on.  If I want to call the book "prize-winning" it will cost me 13 characters.  If I write #buythisbookdammit, it will cost me 18.  And I absolutely refuse to write things like "U r gr8!"  I. Just. Won't.  It's all I can do to stop myself from leaving two spaces between sentences.  Left to my own devices, I'd probably tweet with footnotes.

When my son was very small, he was bouncing up and down in his crib when the bottom gave way, and he tumbled to the floor in a pile of mattress, blankets, and stuffed toys.  He was unhurt, but the whole thing was terribly exciting and he wanted to tell me about it.  Only problem was, he hadn't exactly figured out speaking in full sentences yet.  So he ran up to me and yelled, "Mommy!  Bed!  Down!  Uh-oh!  Wow!"

That kid would have been a natural, had Twitter existed back then.

No so his mom, however.  But I did manage a few I liked.  There was the Shakespeare pair:
"where civil blood makes civil hands unclean": Will could have been talking about A Thing Done.

"from ancient grudge break to new mutiny": The Bard could have said it about A Thing Done.
The book takes place over Easter in 1216, so I did some seasonal tweets on the appropriate days:
The history: Good Friday 1216, Florence - the calm before the storm.

The history: Holy Saturday 1216, Florence - a knight is running out of time.

The history: Easter 798 years ago, Florence - Vendetta. Ambush. Civil war.
I used the first line of the book:
It was a fool that began it, but it took a woman to turn it murderous. Florence, 798 years ago.
And my favorites:
A tale of vendetta, betrayal, a spurned woman, civil war, and juggling.

What happens when a knight can't take a joke?
I'm still considering this one:
Price slashed (Also some of the characters, come to think of it.)
After a while, one gets a bit burned out with this sort of thing, and one might even start to get a little silly around the edges.  (Ya think?)  Then you find yourself thinking up marketing ploys like the pictures above, and these:

Drumming up some support for this book

Ta-da!  Historical novel on sale, cheap!

You try dressing up like your main character:


You dress up your musical instrument like your main character:



Then things really went downhill, and I came up with these:





 If you've stayed with me this long, you'll realize that no matter what you think of my book, I'm a better writer than I am a saleswoman.  I'd pretty much have to be.  You should also, despite all the silliness, have a pretty good idea by now what the book is about.  I hope I've piqued your interest, and that you'll acquire the book, read it, and enjoy it. 

And if you'd like to read a bit more about it in a more serious vein before deciding, you could always take a look at my website, or at my author page on the website of my publisher, Fireship Press. 


Images of the gallery and of Putin and his colleagues come from a fun site called PhotoFunia.  Pulp covers are from Pulp-o-Mizer.

8 comments:

Midori said...

This is hilarious Tinney! And a perfect exploration of the author's dilemma these days -- how to sell the book. In paradoxical fashion, the market drowns us in product choices and at the same time provides a jillion small ways to keep our product afloat. And really, it makes no difference if you are publishing in a big publishing house or a small independent one. I knew an author waay back in the day who advised throwing in tons of copies of one's book and driving through a few states delivering it to grocery stores, quicky marts, airport shops -- all the marginal shops. He insisted it had all worked to raise his sales...at least twitter can be done from the couch!

Deb Atwood said...

Fun post! Congrats on your awards and mentions.

Tinney Heath said...

Thank you, Midori and Deb. I am so not a salesperson, but I thought I might as well have a little fun along with all the frustrations.

Kim Rendfeld said...

To anyone who's not yet read "A Thing Done," you're missing a great book.

Judith Starkston said...

I'll second Kim. READ THIS BOOK. This might involve, "buy this book" a near relative of "buy my book", but I can't be held responsible for repeating that dread phrase. I've spent too much time dodging it and here it comes chasing after me...Oh no!

Dorothy said...

An endorsement from one who generally reads only trashy best-sellers: This is a TERRIFIC book! Absolutely loved it. Still wondering why it's not a best-seller, though. Give it a shot. It'll hook ya! ;)

Tinney Heath said...

Thanks, my very supportive fellow Fireship authors (Kim and Judith) and my very supportive cousin and beta reader (Dorothy). Some days, I need every bit of sympathetic backup I can get, and it's nice to have you-all in my corner. Also, my heartiest recommendations for two recent releases: Kim's book The Ashes of Heaven's Pillar http://www.amazon.com/The-Ashes-Heavens-Pillar-Rendfeld/dp/161179305X/ref=sr_1_1?ie=UTF8&qid=1414093656&sr=8-1&keywords=Kim+Rendfeld and for Judith's book Hand of Fire http://www.amazon.com/Hand-Fire-Judith-Starkston/dp/1611792959/ref=sr_1_1?ie=UTF8&qid=1414093623&sr=8-1&keywords=Judith+Starkston

Judith Schara said...

A great post! You find me puzzling over my 20th attempt(or More) at writing a blurb for the print edition of Spiral. I remember M.m. Bennett said blurb writing was evil. And then there is the problem of writing a description for Amazon and Goodreads. These are all different forms of writing and I am either quite verbose - not good - or too short. I loved your examples.